For Immediate Release

Service 1st Federal Credit Union will implement CUCollaborate’s technology, JoinCU, on its website to make it easier for consumers to learn if they qualify to join.


Washington, D.C September 24, 2019: CUCollaborate announces that Service 1st Federal Credit Union will implement JoinCU, CUCollaborate’s consumer eligibility validation solution, to accelerate their growth.

JoinCU helps credit unions attract new members, loans, and deposits more cheaply by removing the friction caused by field of membership in the new member acquisition process thus increasing conversion rates and credit unions’ return on their investment in marketing.

“I am excited to partner with Sam and his team at CUCollaborate to improve our member experience utilizing the JoinCU technology,” says Service 1st FCU CEO Karen Wood.

“CUCollaborate’s mission is to help credit unions accelerate growth while reducing expenses and risk. One way we accomplish this is by helping more consumers find, join, and borrow from credit unions,” says CUCollaborate Founder Sam Brownell. “We are excited for the partnership and Service 1st Federal Credit Union to implement JoinCU because we believe it will help them grow even faster and help more consumers access their superior financial products and services.”

CUCollaborate not only offers JoinCU to credit unions but also to marketplaces, indirect lending networks, state leagues and national associations looking to support credit union growth.


About CUCollaborate

CUCollaborate, is a consulting, software development, and digital marketing company whose mission is to help credit unions grow. CUCollaborate primarily focuses on addressing credit union’s biggest obstacle to growth, field of membership. CUCollaborate specializes in expanding credit union fields of membership to the greatest degree possible, eliminating the friction field of membership causes in consumer acquisition, and delivering strategies that help credit unions efficiently attract new members, loans, and deposits.


About Service 1st Federal Credit Union

We’re a little different, but that’s why you’ll like us. Service 1st FCU is a full-service financial institution with total assets exceeding $375 million. We put the financial goals of our 32,700 + members at the heart of everything we do. Whether in one of our eleven branches located in Bloomsburg, Danville, Lewisburg, Loyalsock, Mifflinburg, Montandon, Shamokin Dam, Sunbury and Wilkes-Barre, or out-and-about in the community, our credit union team shares seven core values that ensure our focus is always to strengthen the financial lives of our members and our community.


Contact Info:


Lucas McCanna

Director of Marketing


Service 1st Federal Credit Union

Karen Wood

Chief Executive Officer

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