Integrated, Targeted Marketing Efforts Are Most Effective in Member Acquisition

“Member acquisition is tricky!” Shana Richardson, CEO of Ser Technology, a target marketing and lead generation firm, exclaimed, empathizing with credit union marketers everywhere. Still, with the right combination of brand ...

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The Federal Credit Union Stands Alone in Iowa

You’d need a keen eye to pinpoint a federal credit union in the Hawkeye State. Of the 88 credit unions operating in Iowa, just one is a federal charter.

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Florida Credit Unions Rocking Like a Hurricane 10 Years After the Economic Crisis

Like the rest of the country, Florida has seen its share of credit union mergers, but few states were hit as hard as Florida during the 2008 economic crisis. Developments full of vacant homes built on spec sat empty for years as ...

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How to Use the NCUA’s New Narrative Community Charter Application Process

Starting Sept. 1, 2018, NCUA allowed federal credit unions to submit its new narrative community charter application. The agency provided detailed guidance in its Letter to Federal Credit Unions 18 FCU 02.

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How Do Credit Unions in States Without State Charters Measure Up to Others?

Competition is often said to be good for performance. Everyone is hungrier – wants the ball a little more. We at CUCollaborate were curious about the financial situation of credit unions in states with no state charter for credit ...

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