The new brand is designed to represent the interconnectedness between CUCollaborate’s services as it evolves as a company.
WASHINGTON D.C. January 2nd, 2020: CUCollaborate provides growth solutions and strategies that help credit unions efficiently attract new members, loans, and deposits. CUCollaborate specializes in expanding a credit union's field of membership, eliminating the friction that field of membership causes in consumer acquisition, and marketing to eligible consumers to reduce acquisition costs. The rebrand represents and announces the company’s evolution into a full-service growth company for credit unions.
This year, CUCollaborate has added several new products and services, including ad targeting, branch strategy, and an automated SEG application. The company is focusing on the pain points that credit unions of all sizes are experiencing. In the coming year, CUCollaborate plans to build and expand products that allow a credit union to expand their field of membership to the greatest extent, verify membership eligibility based on as little information about a consumer as possible, and allow credit unions to market exclusively to eligible consumers no matter how complex the credit union’s field of membership.
"We currently work with over 40 credit unions that range in size and charter type. As we work with these credit unions, there are common pain points they experience. Those are the problems that we aim to solve. What differentiates us is how our proprietary software allows us to interpret data in order to provide the best possible results," says Sam Brownell, CEO, and Founder of CUCollaborate.
About the new CUCollaborate brand: From the beginning, CUCollaborate has focused on continued growth for credit unions. We built our new brand to reflect those values. The new logo represents the relationship between software, consulting and marketing as the three pillars underpinning our client’s growth.
Helping credit unions grow and succeed has always been our number one focus. CUCollaborate focuses on expansion as a whole, making sure our clients are consistently supported.
CUCollaborate, is a consulting, software development, and digital marketing company whose mission is to help credit unions grow. CUCollaborate primarily focuses on addressing credit union's most significant obstacle to growth, field of membership. CUCollaborate specializes in expanding credit union fields of membership to the most significant degree possible, eliminating the friction field of membership causes in consumer acquisition, and delivering strategies that help credit unions efficiently attract new members, loans, and deposits.