We Help Credit Unions Thrive!


CUCollaborate, is a consulting, software development, and digital marketing company whose mission is to help credit unions grow. CUCollaborate primarily focuses on addressing credit union’s biggest obstacle to growth, field of membership. CUCollaborate specializes in expanding credit union fields of membership to the greatest degree possible, eliminating the friction field of membership causes in consumer acquisition, and delivering strategies that help credit unions efficiently attract new members, loans, and deposits.



Sam Brownell
Founder & CEO
Sam has worked in the credit union industry for over ten years. He thinks every American should be a member of a credit union. So, in 2014, he founded CUCollaborate with the aim of facilitating impactful collaboration within the industry. Before launching CUCollaborate, Sam was Associate Vice President of New Product and Market Development at Callahan & Associates, a credit union consulting firm. Sam has conceived, overseen development, and had success selling multiple new solutions to both credit unions and their partners.
Over sixteen years of experience in application development, cloud technologies and cybersecurity. Over eight years of technology leadership experience on Wall Street within the financial services industry. He is excited to leverage this expertise to help Credit Unions collaborate and consumers to find the best financial products.
Bob Fenner
Research & Consulting
Bob Fenner started his career with credit unions in 1971 as an attorney for NCUA. Bob was named NCUA General Counsel in 1985 and served in that capacity until his retirement in August 2011. As General Counsel, Bob was the chief legal adviser to the NCUA Board and had responsibility for NCUA's rulemaking, litigation and enforcement programs. Among other awards, Bob is the recipient of the NCUA Board's Gold Medal for Meritorious Service and the Federal Bar Association Banking Law Committee's Richard Peterson Award for career contributions to financial institutions law and policy. Bob works with us on specific projects through his own firm, RMF Consulting LLC
Josh Pratt
Account Executive

Josh has over seven years of experience in sales and account management. He takes pride in organizing, challenging, and leading his teams to exceed clients’ expectations.  Josh lived in Ukraine, where his father serves as a missionary, for nineteen years before moving back to the States. He is also a talented musician and has played over 300 concerts. Josh is very excited to help our credit union clients thrive.

As head of human resources, Buck is responsible for maintaining a positive work environment. Although he sometimes prioritizes play ahead of work, we keep him around because he has a keen nose for talent – we won't hire anyone unless they pass his smell test.



Understand Clients’ Perceptions of Other Core Platforms

I found the CUCollaborate’s Core Data Processing Satisfaction Survey’s user rating and comments to be very insightful. The guide provided a comprehensive one stop shopping list detailing each core platform. The credit union industry would benefit from increased participation on the part of user clients as well as core providers. The longer credit union comments helped me understand clients’ perceptions of other core platforms.

Shay Santos
CFO of Dane County Credit Union

Measure Our Performance Versus the Market

CUCollaborate’s Core Processing Satisfaction Survey allows Quest Federal to measure the performance of our core data processor versus the market and in our case, reinforces the level of satisfaction that we have by comparing to our platform’s results in our peer group.

Matthew Jennings
CEO of Quest Federal Credit Union

Returns a List of Credit Unions a Consumer Can Join.

Johns Hopkins Federal Credit Union is very excited about the new Credit Union Match site. As a credit union serving employees and students of several organizations, the other credit union search sites did not meet our needs. To date the other sites have only been based on home zip code and either leave us out of the results because they do not consider the employer, or they wrongly present our credit union as options for consumers who may live near our branch but are not eligible to join. Credit Union Match has put together the sophisticated search capability that is needed to correctly return a viable list of alternatives to consumers seeking access to a credit union.

Lynn Gregory
SVP Marketing & Member Services, Johns Hopkins Federal Credit Union

Helps Our Entire Movement

The goal of JoinCU is ultimately to help our entire movement by making it easier for potential new members to find the best credit union for them.

Samantha Smyth Paxson
CO-OP Financial Services

Without CUCollaborate, our Underserved area requests would not be as comprehensive.

I have used CUCollaborate to map different underserved area scenarios. The program has saved hours of time creating reports and provided a lot of flexibility in the specific tract selection options. Without CUCollaborate, our Underserved area requests would not be as comprehensive.

Charlotte Leo
Advancial Federal Credit Union