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CUCollaborate has developed a software solution for streamlining the process of adding SEGs. It takes basic information from an online form that prospective SEGs fill out and uses it to automatically produce a SEG request letter, a letter for your Board of Directors to vote on, and a completed NCUA 4015 form. Please reach out to us if you have questions about this solution or want to start utilizing it to grow your credit union.
Call us today at (202) 831-2500 to learn more about our credit union software and how we can expand your field of membership by adding SEGs.
Business development for SEG-based credit unions has long relied on developing relationships with employers and converting them into select employee groups. This usually includes reaching out to Human Resources departments, selling them on your credit union's services, and convincing them to send a letter requesting credit union service. Only then can a credit union apply to the NCUA.
The main problem with this approach is the same as with most credit union marketing. It requires people without knowledge of the credit union industry to take affirmative and sometimes complicated steps, in this case writing a request letter on company stationery. There is too much friction in this process, and while billion-dollar credit unions have the resources to walk SEGs through it, having to write a confusing letter can be an obstacle to most credit unions adding SEGs to their field of membership.
Though commonly referred to as Select Employee Groups or SEGs, these groups can share any common bond of association or occupation, not just a single employer. Common types of SEGs include:
Federal multiple common bond credit unions grow primarily through adding SEGs, though they can also expand using underserved areas. Most state chartered credit unions also operate by adding SEGs; depending on their specific state regulations they may even be allowed to have SEGs as well as a geographic area within their field of membership. Federal single common bond credit unions can add SEGs too, and in doing so, they may become multiple common bond.
For certain cases, such as adding contractors who work for an employer already in a credit union's field of membership, a simple housekeeping amendment to the credit union's charter is enough. In most cases, however, the credit union must receive a letter requesting credit union service, and attach it to the appropriate form below to submit to NCUA.
Because the statutory purpose of Select Employee Groups is providing access to credit union services for groups that don't have access otherwise, the NCUA imposes several restrictions on federal credit unions adding SEGs.