A New Partnership to Help Credit Unions Accelerate Lending Growth

Credit unions today are operating in one of the most competitive lending environments in recent memory. Rising interest rates, increased competition from fintechs and large banks, and shifting member expectations are putting pressure on institutions to rethink how they grow and manage their lending portfolios.

For many credit unions, the opportunity isn’t a lack of demand—it’s a lack of clear, actionable data strategies that translate insights into lending growth.

That’s why our partnership with Wade& is so exciting.

Wade& is a data value creation and consulting firm that helps credit unions and banks across North America accelerate lending growth through data-driven strategy, product innovation, and execution excellence. With deep expertise across banking and fintech, their team works directly with executive leadership to identify opportunities to optimize lending programs, improve digital engagement, and capture new market share.

Turning Data Into Lending Growth

Most credit unions sit on an incredible amount of data about their members, behaviors, and financial needs. But without the right strategy and execution framework, that data often goes underutilized.

Wade& specializes in helping institutions:

• Identify untapped lending opportunities within their existing member base
• Design smarter lending products aligned with member needs
• Improve digital experiences that drive loan engagement
• Use analytics to prioritize growth opportunities and optimize performance

‍

Instead of guessing where growth will come from, credit unions can rely on clear insights and proven execution strategies.

Competing in a Changing Financial Landscape

Member expectations have evolved dramatically. Borrowers increasingly expect fast, digital-first experiences and personalized financial solutions—experiences often delivered by fintech companies and large national banks.

Credit unions have a unique advantage: strong member relationships and trust. When combined with modern data strategy and digital engagement, that advantage becomes even more powerful.

By leveraging the combined capabilities of our organizations, credit unions can better position themselves to:

• Strengthen member relationships
• Deliver more personalized lending experiences
• Compete more effectively with fintech and national lenders
• Grow loan portfolios in a sustainable and strategic way

A Partnership Focused on Impact

Since its founding in 2022, Wade& has scaled rapidly, supporting financial institutions with asset sizes ranging from $700M to $30B+. Their work focuses on delivering measurable outcomes—not just recommendations.

Together, we’re excited to help credit unions unlock the full value of their data and turn it into real lending growth and stronger member engagement.

Interested in learning how this partnership can help your credit union grow? Book a meeting with our team to start the conversation. Book A Meeting