The Industry’s Leading Market Expansion Suite
Achieve Your Credit Union’s Full Growth Potential
From pinpointing the right markets to strategically structuring your charter, designing high-impact service models, and tracking performance to ensure full market penetration, our market expansion solutions empower your credit union to grow with purpose and precision.
Success Record
Larger Field of Membership Expansions
Largest Underserved Area and Community Expansions
Largest Expansions
More than half of all credit
unions are in decline
Credit unions with larger FOM expansions expeirence better performance.
10 Year Performance Across Field of Membership (FOM) Expansion Levels
No FOM Expansion
<2x FOM Expansion
>2x fom Expansion
Member Growth (%)
Asset Growth
(Merger and Inflation adjusted, annual (%)
ROA (%)
Loans (% of assets)
Those pursuing the largest, most diverse Field of Membership are winning
10-Year Baseline Projections v. 10-Year Market Expansion Projections ($ million)
MCB W/ Open association + underserved areas
MCB W/ Open association
MCB w/o an open association
community charter expansion
Historical and 10 year baseline projection
Expanding and diversifying your market is no
longer optional—it’s critical.
Expanding and diversifying your market is no longer optional—it’s critical.
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Bigger Market. Bigger Impact.
Our proprietary software with precise mapping tools, predictive models and algorithms enable credit unions to capture growth opportunities unlike legacy processes:
Our data-backed approach enables you to:
Improve community impact and competitiveness
Broaden your potential membership
Increase deposit and loan growth
Optimize your service network
Operationalize your growth strategy" for consistency.
Broaden your potential membership
Improve community impact and competitiveness
Optimize your service network
Increase deposit and loan growth
Operationalize your growth strategy" for consistency.
Our Approach
Our proven, data-driven approach powers smarter, more holistic expansion strategies— targeting the right geographies with the highest growth potential for your credit union.
Define, Discover, and Drive Growth
Define your ideal membership profiles using demographic modeling and pinpoint high-opportunity areas to drive growth for those profiles:
Unlock Your Largest Growth Opportunity
Our market expansion software, built with regulatory-compliant algorithms, unlocks the largest Field of Membership with the highest growth potential for your credit union:
Data-Driven Branch and Marketing Decisions
Determine where to place branches and where to market specific products within your expanded FOM to achieve the most growth:
Market & Member Tracking Made Simple
Track progress seamlessly with Market Analysis and New Member Reporting Tools:
Field of Membership
Expansion & Chartering
We help you identify and deploy the most effective expansion and chartering strategies to achieve your credit union’s growth goals—and we guide those efforts through to completion with:
Comprehensive regulatory strategy
Expert-crafted field of membership expansion application
Expert-crafted field of membership expansion application
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Branching
Strategy
Strategic branch placement drives both member acquisition and long-term growth. These service network decisions can also significantly influence—and either enable or limit— your Field of Membership.
Branch strategy isn’t just about convenience for current members. When integrated with broader expansion efforts, it becomes a powerful catalyst for sustainable growth.
Learn more about how our Branch Strategy Solutions can help maximize your growth potential.
Ready to Grow Smarter?
Your path to growth starts with the right strategy.
100% approval track record
Technology + subject matter expertise in one solution
Proven impact for credit unions of all sizes
