[Washington D.C.] August 24, 2026 — CUCollaborate, a data and analytics CUSO that helps credit unions maximize growth, impact, and performance, today announced that Maksim Sobkin has joined the company as Advisory Director. In this role, Sobkin will oversee day-to-day operations and product strategy for CUCollaborate's field of membership and branching services.
Sobkin brings two decades of experience helping financial institutions grow. He is a trusted advisor in retail banking strategy, branch distribution, marketing analytics, geospatial analytics, and data-driven decision making. His career spans nationally recognized retail banks such as Capital One, super-regional institutions including Huntington National Bank, commercially driven organizations like BankUnited, and leading credit unions such as Navy Federal.
Having partnered with financial institutions across North America, Sobkin is known for translating complex data into practical strategies. His work helps institutions optimize distribution networks, strengthen marketing performance, identify growth opportunities, and create lasting value. Sobkin pioneered award-winning geospatial predictive modeling in financial services, developing decision engines that optimized branch and ATM networks, work that contributed to Capital One and Grange Insurance each earning Esri's Special Achievement in GIS Award.
“Maks has spent his career answering the questions credit unions ask us every day: where to grow, who to serve, and how to reach them,” said Sam Brownell, CEO of CUCollaborate. “His experience across banks and credit unions of every size makes him the right person to lead our field of membership and branching work forward.”
“When Sam shared his vision for where CUCollaborate is headed, I was sold,” said Sobkin. “Credit unions have enormous growth potential, and CUCollaborate has built the tools to unlock it. I'm excited to join the team and help credit unions reach more members and serve their communities better.”
About CUCollaborate
CUCollaborate is a data and analytics CUSO that helps credit unions maximize growth, impact, and performance. We empower credit unions to adapt and thrive by combining proprietary data and technology with deep subject matter expertise to drive smarter strategic decision-making. Our creative strategies, rooted in our unique technical approach powered by data-driven insights, enable credit unions to stay competitive, optimize performance, and expand their impact in an evolving financial landscape. Learn more at cucollaborate.com.
Media Contact
Lucas McCanna
Director of Marketing, CUCollaborate
lmccanna@cucollaborate.com
###
