The CDFI certification and Low-Income Designation (LID) open doors most credit unions never use — both let you serve overlooked markets while unlocking real regulatory and funding advantages. This webinar covers how to qualify for each, the lending strategies that help you earn and keep them, findings from our new LID workbook on closing your qualification gaps, and how CUCollaborate partner National Auto Loan Network (NALN) has helped credit unions use auto lending to hit LID and CDFI thresholds. You'll see how mission-driven programs can strengthen both member service and margin — serving underserved borrowers and growing your bottom line aren't at odds — while helping you reach new members through intentional lending.
