In this webinar, Jason Rusten and Ben Herring of CU Collaborate, along with Marco Rasic of National Auto Loan Network, break down what it takes to obtain and retain the NCUA's low-income designation (LID), plus a new partnership approach to attracting LID-qualifying members. This session delivers practical insights for credit union leaders, compliance teams, and marketing staff looking to grow their low-income membership base and unlock the benefits that come with LID status. You'll learn how the NCUA determines low-income qualification and which member types count, the key benefits of obtaining LID — from the member business lending cap exemption to secondary capital treatment, what data cleaning, enrichment, and marketing strategies can boost your LID percentage, and how CU Collaborate's partnership with National Auto Loan Network can help credit unions attract low-income and CDFI-qualifying members through targeted auto loan refinancing campaigns.
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