Target Potential Credit Union Members
IP Ad Targeting
IP targeting is a form of marketing that uses location data to deduct reasonable actions of the buyer. Our IP ad targeting can identify potential new members by discovering where they work, live and worship from their IP locations. We can do this by using a software that purchases location data from different applications such as Candy Crush. This location data can then be compared to a set of rules to determine a variety of characteristics related to the user.
We can determine where someone likes to shop, eat, and gather more intelligence on their lifestyle so you can better market to them. This data allows you to have a higher ROI from being more targeted. Once one person is tagged, the software can then target other family members over wifi. This creates multiple marketing opportunities for you to convert new members within your field of membership. The marketing possibilities are endless and we can help you navigate capturing the right data points.