The credit union industry has long-yearned for a unified marketing campaign that would effectively inform consumers about the advantages of credit unions (in comparison to more commonplace banking institutions) to thereby propel enrollment among the general U.S. population, yet a campaign of adequate successfulness has, so far, proven elusive.
There have been many attempts to create such a marketing campaign, but to what extent have they accomplished their goals? What setbacks have they encountered along the way?
We at CUCollaborate intend to tackle these questions and more with the launch of our Collaborative Marketing Campaign Survey. From its results, we hope to gain insight into what factors may stand in the way of a truly expansive and effective collaborative marketing campaign, and then by sharing our knowledge with credit unions and marketing firms alike, pave the way for its development.